Play Now is a playground equipment company where George briefly works during the beginning of Season Nine. When George is hired he has a cane (from the events of "The Summer of George") so the higher-ups at Play Now think he is handicapped. Of course, George milks his injury as much as he can until Play Now finally discovers that he is in fact not handicapped. As a result of this Play Now no longer likes George, and they want him out. Play Now took certain siege tactics in order to try to get George to quit before his one-year contract is up (so that they won't have to pay him), but George withstands each obstacle.